Self care that makes you feel you. — worth.it

worth.it is born with the belief that the best self care empowers yourself to become the best version of you.
Formulated and made in New Zealand with high quality ingredients, worth.it brings you a range of premium self care.
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OUR MISSION

WE BELIEVE THAT SELF CARE SHOULD BE POWERFUL YET SIMPLE, AND THE INGREDIENT LIST DOES NOT HAVE TO BE SUPER COMPLEX AND LONG. THAT’S WHY OUR FIRST RANGE, GO TO GLOW OIL, A LIGHTWEIGHT ESSENTIAL DESIGNED FOR EVERYDAY USE. THOUGHTFULLY FORMULATED TO ABSORB QUICKLY, IT SOFTENS, SMOOTHS, AND ADDS A NATURAL GLOW WITHOUT WEIGHING HAIR DOWN. ENRICHED WITH OUR STAR INGREDIENT KIWIFRUIT SEED OIL, IT HELPS ENHANCE SHINE, HYDRATION, AND OVERALL HAIR TEXTURE. MADE FOR REAL LIFE AND ON-THE-GO MOMENTS, IT KEEPS HAIR FEELING EFFORTLESS AND EASY TO MANAGE.

Introducing our first range, Go To Glow Oil!

Never underestimate the power of good hair, it certainly gives a boost to your confidence and mood.
And that is our mission, to make every one of us feel confident and say I am WORTH IT.
We are grateful to share the love with you and to be part of your self care journey.
EXPLORE NOW
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WHY NEW ZEALAND

WORTH.IT IS PROUDLY A SMALL FAMILY BUSINESS FOUNDED IN NEW ZEALAND AND HONG KONG, TWO DISTANT PLACES TIED BY STRONG FAMILY BOND. WE STRUGGLED TO FIND A GOOD HAIR OIL THAT MEETS OUR DIFFERENT NEEDS, WHETHER IT BE DARK VIRGIN HAIR THAT HAS BEEN NEGLECTED FOR AGES OR COLOUR DAMAGED HAIR THAT NEEDED A REVITALISATION. WE TOOK MATTERS INTO OUR HANDS AND MET WITH THE HIGHLY EXPERIENCED FORMULATORS IN NEW ZEALAND USING POWERFUL INGREDIENTS TO BRING SILKY DROPS TO LIFE! WE ARE NOW SHARING THE GOODNESS WITH YOU AND HOPE YOU WILL LOVE IT AS MUCH AS WE DO!